Hugh Howey’s Attacks on Serial Novelists

Hugh Howey hired PR teams to create a media frenzy around the fact that he “sold” a million copies of Wool. As we’ve discussed, Howey reached that number through many scams and schemes but the biggest scheme involved him chopping the completed 500-page Wool into 5 pieces and “selling” each separately, with Wool 1 being only about 50 pages.

After Wool, Howey scaled back the scam and it wasn’t until more recent precipitous declines in sales that he returned to the scheme, publishing Sand 1, Sand 2, Sand 3, Sand 4 and Sand 5 in rapid succession before releasing the full work.

Starting with a completed novel, dividing it up into pieces and publishing the pieces significantly inflates Hugh Howey’s numbers. When these pieces are given away and counted as “sold”, they inflate Hugh Howey’s numbers even more.

To date, the pieces have “sold” several million copies, with fully half of the pieces being given away yet counted as “sold”. Meanwhile, actual sales of the full works, are a tiny fraction of the whole.

The scheme though is so lucrative Howey, his fakes and his associates go after anyone releasing serial fiction, even those legitimately releasing serial fiction as they write, as opposed to Howey’s finishing a novel and then chopping it into pieces to inflate sales numbers.

The odd, derogatory reviews that often become personal attacks on serial fiction writers are easy enough to find. Odder still is that you’ll be hard pressed to find any such reviews of Howey’s piece-meal works. What you’ll find instead are the glowing praises of Howey’s fakes and associates.

Help us spread the word about this fraud. Google Hugh Howey Fraud. Tell others.

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The Truth Behind the Rise of Wool and Hugh Howey

Our investigation into Hugh Howey continues. “Hugh Howey” self-published his first book as Hugh Howey in 2009. The effort was a complete failure, though highly rated by Howey’s fake accounts and bought mostly by friends and relatives badgered into buying.

With sales in the single digits, Howey kept writing, using his fake accounts to sing his own praises wherever anyone would listen. Despite his fakery and deceptive practices, his zombie fiction and other early works published between 2009 and 2011 remained complete failures. Read by few, with no one but Hugh Howey himself talking about them.

Increasingly bitter and angry, Hugh Howey used his fakes to target other authors, especially ones who seemed successful. In particular, Howey seemed to be set off by anyone talking about their sales or success. Oddly his diatribes were mostly about how the authors were self-published, fakes or frauds, which was strange coming from Howey who was all of those things.

Untangling the webs of Howey’s fakes wasn’t easy and even though we’ve put months into the research we doubt we’ve found even a fraction of the total. One of the most interesting finds was that some of the fake accounts pre-date his first self-publishing efforts.

By 2011, Hugh Howey had completed Wool. Instead of publishing the book as a single work, Howey broke the book into 5 parts: Wool 1, Wool 2, Wool 3, Wool 4 and Wool 5. When Howey self-published Wool 1, pretending as if it was a short story, his deceptive practices and fakery went into over drive. Instead of a few fakes singing his praises, there was a chorus of many. This happened almost as soon as, and in some cases even before, the release of Wool 1.

Wool 1 is about 50 pages. In Wool 1, the so-called sheriff of a post-apocalypse missile-silo town climbs a set of stairs, decides to go outside (which is of course forbidden) where he finds what readers believe is his dead wife. There are no real characters. There’s no real action. There’s not much of anything really. And yet, Howey had his fakes out in mass singing his praises endlessly.

Howey self-published Wool 1, Wool 2, Wool 3, Wool 4 and Wool 5 in rapid succession. Offering each for .99, before making Wool 1 permanently free and creating a so-called Wool omnibus.

Go read the early fake reviews of Wool 1, Wool 2, Wool 3, Wool 4 and Wool 5. They’re hilarious. While you’re reading the fake reviews, note how no one complains about Howey chopping 1 book into 5 parts and just about every fake reviewer talks about the parts as if they are complete works when they’re not.

Conning readers into believing Wool was 5 complete works was part of the hustle. It was the whole reason for the so-called omnibus.

At some sites, Howey listed a page count for individual parts as if the parts were hundreds of pages long. This was another way to con readers into buying what they thought were full-length works.

Here’s where things get even more wacky with Hugh Howey buying his way onto bestseller lists multiple times, as we discussed in earlier postings. Not just that but Howey then hired public relations teams to create media frenzies around Wool.

The linchpin of the PR strategy revolved around how Hugh Howey is the messiah of the new self-publishing movement, how he’s a Kindle superstar who “sold” a million copies of Wool.

Nothing in the PR frenzy Howey manufactures talks about how he chopped 1 book into 5 pieces or how it’s actually the pieces that together “sold” a million copies. Nothing in the PR frenzy talks about how many copies of Wool 1 were counted as “sold” but were really given away as part of Wool 1 being permanently free.

The real numbers tell the real story and for the time they looked something like this:

Wool 1 – 400,000
Wool 2 – 200,000
Wool 3 – 150,000
Wool 4 – 100,000
Wool 5 – 100,000
Wool Omnibus – 45,000
Shift 1 – 80,000
Shift 2 – 60,000
Shift 3 – 40,000
Shift Omnibus – 27,000

It’s hard to determine precisely how many copies of Wool 1 were given away in this time, though based on other books that rose as high in the free rankings it’s easily 2/3 to 3/4 of the “solds”. What you also can tell from these early numbers is a lot of readers were getting sucked in by the fakery and the manufactured PR frenzy, but fewer and fewer readers were continuing with the Wool saga.

If Hugh Howey’s scams and schemes had collapsed under him back then, Zon Alert and Fiverr Report likely wouldn’t have uncovered his fraud. But his fraud continued unchecked and continues still.

Melissa Foster’s Attacks on Other Authors Continue

Since we exposed the truth behind Melissa Foster’s World Literary Café, we’ve been flooded with comments and questions from others who have experienced the same things we discussed. Increasingly, those who came forward expressed deep concern. It was no secret to them that Melissa Foster hid behind the supposed good things she was doing at World Literary Café while secretly lashing out because they too had been victimized by Foster.

Overwhelmingly, those we heard from wished they’d stepped forward long ago and told others about what Melissa Foster and others associated with her had done to them. Having experienced Foster’s viciousness and ruthlessness firsthand though, they were too afraid to say even privately, off the record, much more about what had happened to them. Mostly, it was because they feared further reprisals and retaliation from Melissa Foster and those associated with her, like Hugh Howey.

We got the sense that Foster’s threats weren’t just taking place online and it was these physical confrontations that were most feared. Whether physical confrontations were made by Foster or associates we were unable to confirm.
One person who we’ll call Sandy told us she was once in Melissa Foster’s inner circle and agreed to speak openly as long as we didn’t use her real name. Sandy also told us about threats made against her family. Threats that made her certain she’d stumbled into a criminal organization.

Sandy went on to tell us about various fast-money schemes operated by Melissa Foster and her associates out of World Literary Café. During our investigation into this and related matters, our member bloggers did find the over-priced “writing” and “self-publishing” courses and other paid offerings discussed.

Anyone who joined World Literary Café became a mark to bleed of cash or a target to bash. We were told authors who joined World Literary Café and bought into these paid offerings were left alone, while authors who joined World Literary Café but didn’t buy these offerings were targeted for take down. The goal according to Sandy was to make self-publishers who didn’t buy in feel like they couldn’t do anything right on their own.

According to Sandy, Foster was extremely petty. She used her inner circle and others to go after non-paying authors hard. The sign up process and profiles created by the authors themselves when they joined World Literary Café gave Foster the ammo she needed to do it, as it told Foster all about where they were active on social media, what books they’d published and where, etc.

Sandy said it was a shakedown. While the authors were targeted for harassment on social media and derogatory reviews, Foster was baiting them with smiles, trying to pull them deeper into the spider’s web. World Literary Café was telling them about special offerings that could help them self-publish.

Some, according to Sandy, got the nuclear option, meaning Foster wanted them gone, destroyed, out of the writing business. Sandy wasn’t sure how these were chosen. It seemed just as easily to be those who got on Melissa Foster’s bad side as those who were successful self-publishers that somehow got on Foster’s radar.

All of this struck a nerve with our members, but it was something Sandy said offhanded that struck deepest. It was about how often Foster talked about karma. How Foster believed the bad things someone did would come back, and how the good things someone did offset this.

Sandy said often when Foster was up to no good, Foster would also be on social media spreading positive, uplifting statements. Melissa Foster believed this was the way to ensure the bad things she did didn’t come back on her. It was her way of balancing the negativity caused by her misdeeds.

Needless to say, we were just floored by this. Help us spread the word about this fraud. Google Melissa Foster Fraud. Tell others.

Amazon and Others Purge Thousands of Fake Hugh Howey Ratings and Reviews

We’re pleased that Amazon and other sites have taken action, purging thousands of fake ratings and reviews from Hugh Howey’s books over the past few months. These purges do not go far enough, however. Hugh Howey has perpetrated a massive fraud. A fraud that is likely the largest in the history of publishing. A fraud is so massive and elaborate Hugh Howey makes “A Million Little Pieces” author James Frey look like a beloved saint.

As our reporting of Howey’s fraud grew traction, we noticed many of these early fake accounts began to quietly disappear. 387 disappeared over a two-month period in fact, largely we suspect due to Hugh Howey himself deleting the fake accounts to cover his tracks. To date, nearly a thousand such accounts have quietly disappeared in all. The more recent purges seem to be due to sites like Amazon identifying the fraud we’ve pointed out and taking action. Google Hugh Howey Fraud Zon Alert to see others who have joined our efforts to expose this fraudster.

The fact is Hugh Howey defrauded people the world over. His multilevel scams and schemes go back to his earliest works of Zombie fiction, most of which have been pulled from Amazon and other stores in recent months. Fortunately, Zon Alert researched, analyzed and catalogued every review of those works before Hugh Howey was able to completely cover his tracks.

Based on our analysis, every review of those early works was created using fake accounts. Fake accounts set up for the sole purpose of promoting Hugh Howey. Not only did the fake accounts write multiple reviews of Hugh Howey’s self-published works, they also mentioned Hugh Howey in other reviews they wrote, in Listmania lists, in So You’d Like to guides and on customer discussion forums.

It was from those reviews that we, along with the Amazon insider on our team, were able to track and identify hundreds of similar fake accounts used by Hugh Howey to promote his self-published works and act as his own fan club.

During a period of time from early 2009 to mid 2012, Hugh Howey created fake accounts daily until he had amassed thousands of accounts. To date, Zon Alert has identified over 3,500 accounts created during this time period and used to promote Hugh Howey. Not just at Amazon or Goodreads but at sites across the net. If there is a site where people talk about books Hugh Howey and his fake accounts were there to talk up his books.

These accounts numbering in the thousands pre-date any actual or legitimate following of Wool and yet they were all talking up and promoting Hugh Howey. Point of fact:
Wool 1 was published July 30, 2011
Wool 2 was published Nov 30, 2011
Wool 3 was published Dec 4, 2011
Wool 4 was published Dec 25, 2011
Wool 5 was published Jan 14, 2012
Wool Omnibus was published Jan 25, 2012

And yet fake accounts were talking up Hugh Howey from early 2011 on and the numbers grew until they encompassed nearly all of the fake accounts Hugh Howey set up by December 2011.

The scale of the fraud suggests Hugh Howey didn’t act alone and likely enlisted his wife and others in the scheme. In analyzing the writing styles used, there seems to be a few regular tropes like the teen who doesn’t use proper grammar, the soccer mom whose kids loved it too, the bibliophile who supposedly reads a hundred books a year but has never read anything so great. Underneath the standard tropes though what’s being said is clearly orchestrated, organized and planned. Often it’s the same message, just with slightly different wording, even when what are supposedly a few different people are espousing the virtues of Howey.

Something else we encountered but didn’t understand until recently was how Howey’s fake accounts were used to attack other authors. At first we thought this was just something that happened randomly but as we tracked the accounts and the attacks a larger pattern emerged.

A pattern of reinforcing his self-manufactured negativity was the most involving. Certain accounts were used to write bad reviews of the authors’ books. Others were used to reinforce the negativity. They added negative comments or discussions that were in turn voted up or reinforced by yet more Hugh Howey accounts.

A standard treatment was to use his multiple accounts to write reviews complaining about bad grammar, spelling mistakes and such about how poorly written a book was. Next, he’d use other accounts to make comments or discussions thanking the unhappy reviewers for saving them from buying the book.

Essentially, it was open season on any author who could possibly be considered a Howey competitor and just as often any author Howey seemed to dislike for whatever reason.

It’s time this fraud ended. Google Hugh Howey Fraud Zon Alert and send the results to sites where Hugh Howey continues to operative his scams and schemes.

Thumbs Down Author List

Below is a list of authors about which we have received the largest number of complaints regarding unethical practices or about whom, based on documentation, are the most unethical authors. Every author listed has been identified as using many of the following unethical practices:

1. Sockpuppets – including fake users and identities created by the author, friends of author, or associates of the author for the purpose of promoting the author through reviews, discussions, and other commentary.

2. Paid reviews – including reviews purchased from paid review companies, such as Fiverr.com, GettingBookReviews, Craigslist, and others.

3. Paid endorsements – including endorsements and celebrity endorsements bought from Buysellads.com and others.

4. Traded reviews – including reviews traded between authors whether as favors, kickbacks, referrals, or otherwise.

5. Swapped endorsements  – including endorsements swapped between authors whether as favors, kickbacks, referrals, or otherwise.

6. Compensated reviews – including reviews bought with promises of remuneration or gifts, such as gift cards given to readers for reviews or merchandise give to readers for reviews, including free kindles.

7. Fake fans or street teams – including paid promoters, friends, family and acquaintances who act as fans and are used to create fake buzz for the author.

8. Misrepresented associations – including authors who repeatedly and habitually misrepresent their associations with author friends they praise publicly.

As we update this list from time, be sure to check back periodically. The list begins with the most egregious offenders:

Hugh Howey – Hugh Howey is the only author, based on documentation, identified as using every unethical practice listed above. Hugh Howey is quite possibly the most notorious author fraud, having purchased thousands of reviews and having used paid promotion teams extensively to act as fake fans.

Melissa Foster – Melissa Foster has the dubious distinction of being the queen of fake writing awards and the only author for which we considered creating an all new category: fake awards.

David Dalglish – David Dalglish has the dubious distinction of quite possibly being the most hateful author alive as he regularly purchases reviews to trash other authors.

 

A M Hargrove
A Meredith Walters
Aaron Pogue
Alle Wells
Amanda Hocking
Ann Swann
B V Larson
Bella Forrest
Blake Crouch
C C Cole
Carolyn Arnold
Cassia Leo
Cege Smith
Cheryl Kaye Tardif
Cheryl Kaye Tardiff
Collette Scott
D A Graystone
D Ryan Leask
Daniel Arenson
David A Wells
Debora Geary
Dixie Goode
E L Lindley
Edie Claire
Emma Chase
Erica Stevens
Frederick Lee Brooke
Gail McHugh
H M Ward
Hugh Howey
J S Scott
Jasinda Wilder
Jay Allan
Jennifer Probst
Jessica Sorensen
Jillian Dodd
Joanna Lee Doster
John Locke
K Bromberg
K J Bennett
Karen Vaughan
Kenneth Hoss
Kerry Reis
L J Kentowski
Linda Hawley
Linda S Prather
Lorena Angell
M R Mathias
M Todd Gallowglas
Mallory Monroe
Marni Mann
Mary Campisi
Matthew Mather
Melinda Leigh
Michael G Manning
Pamela Fagan Hutchins
Rachel Dover
Rebecca Forster
Rick Bylina
Rick Soper
Robert Pruneda
Rosie Cochran
Ryk Brown
Sandy Wolters
Stephanie Lisa Tara
T R Harris
Tarryn Fisher

This list may not be reproduced without permission.