More Amazon Fraud Identified

From corporate publishers with schemes to create the next Harry Potter by generating avalanches of “support” for authors and books to smalltime book hustlers writing their own reviews, the online world is overrun with fraud and fakery. Online review systems are broken and untrustworthy. Amazon’s own internal memos state up to 60% of the reviews on its sites are disgenuine. 60% is a large number but based on our extensive research we believe the actual number is significantly higher.

When we started researching online rating and review fraud, Zon Alert and Fiverr Report bloggers didn’t know what we were getting into. Our initial investigation lead us to criminal crime author Carolyn Arnold and a large cabals of authors committing online fraud by faking ratings and reviews. This investigation lead us in turn to Melissa Foster and an even larger cabals of authors committing not only rating and review fraud but also driving multilevel fraudulent schemes of many types.

Frauds that revolved around fake awards, fake fans or street teams, authors buying their way onto bestseller lists, organized efforts to damage the careers of other authors, organized review-for-favor schemes, consumers lured with promises of gifts and gratuities if only they reviewed certain authors’ works, authors swapping reviews with each other like bubble gum, and many other types of organized review-writing schemes.

In our investigations we identified numerous cheating authors and named them in this blog. Caught red-handed the cheating authors tried to discredit this blog and its members. Some outed for hundreds of fake reviews made claims they were innocent as they didn’t have hundreds of reviews at Amazon, knowing full well the scope of their fraud extended to many sites beyond Amazon. Knowing also some, and in cases many, of the fake reviews weren’t used to support their own books but to cause harm to others.

The list of cheats quickly grew to encompass not only authors but also friends and relations who knowingly participated. Our infamous list of badly behaving unethical authors grew to include

A M Hargrove
A Meredith Walters
Aaron Pogue
Alle Wells
Amanda Hocking
Ann Swann
Ashley Fontainne
B V Larson
Bella Forrest
Betty Dravis
Blake Crouch
Brandon Sanderson
C C Cole
Carmen DeSousa
Carolyn Arnold
Cassia Leo
Cege Smith
Cheryl Kaye Tardif
Collette Scott
D A Graystone
D Ryan Leask
Daniel Arenson
David A Wells
Debora Geary
Dixie Goode
E L Lindley
Edie Claire
Elizabeth Reyes
Emma Chase
Erica Stevens
Erin Hunter
Frederick Lee Brooke
Gail McHugh
H M Ward
Hugh Howey
Ilona Andrews
J A Hunsinger
J A Konrath
J S Scott
James Dean
Jasinda Wilder
Jay Allan
Jennifer Chase
Jessica Sorensen
Jillian Dodd
Joanna Lee Doster
K Bromberg
K J Bennett
Karen DeLabar
Karen Vaughan
Kenneth Hoss
Kerry Reis
Kirkus MacGowan
L J Kentowski
Linda Hawley
Linda S Prather
Lorena Angell
M R Mathias
M Todd Gallowglas
Mallory Monroe
Marni Mann
Mary Campisi
Matthew Mather
Melinda Leigh
Melissa Foster
Michael G Manning
Pamela Fagan Hutchins
R J Palacio
Rachel Dover
Rebecca Forster
Richard Hale
Rick Bylina
Rick Soper
Robert Pruneda
Rosie Cochran
Ryk Brown
Sandy Wolters
Stacy Eaton
Stephanie Lisa Tara
T R Harris
Tarryn Fisher
Todd Bush
Zach Fortier
As we kept digging we kept uncovering more and more cheating authors including hustlers like C J Ellisson, Martin Crosbie, A J Cosmo, Samantha Chase, Elle Casey, Jennifer Blake, K D Emerson, Rachel Yu, Michael Yu, Eve Carter, Helen Hanson, Lily Lexington, Michael Baisden, Sharlene Alexander, Monique Martin, Gerald Hawksley, David Dalglish, CC MacKenzie, Rosalind James and Alexia Purdy. Some of which are small-time cheats, while others are huge fraudsters earning tens of thousands a month through deceptive practices, unethical behavior and outright fakery.

Not to mention even bigger cheats: B V Larson, Hugh Howey, H M Ward, John Locke, Melissa Foster, Amanda Hocking, et al.

The research left us disillusioned and angry. We believe the rating and reviews systems are so broken the only way to fix them is for all online ratings and reviews to be removed or for every site to have a widely displayed disclaimer that reader ratings and reviews cannot be relied upon to determine the quality or merchantability of any product.

We won’t be holding our breath for such things to happen and you shouldn’t either. Instead, you should report the aforementioned fraudsters wherever their fake reviews appear and demand all associated ratings and reviews be removed.

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