ResultSource is one of many companies offering to help authors buy their way onto New York Times and USA Today Bestseller lists. ResultSource was outed by The Wall Street Journal in The Mystery of the Book Sales Spike, How Are Some Authors Landing On Best-Seller Lists? They’re Buying Their Way.
After you read The Wall Street Journal article google “authors buying their way onto bestseller lists” for an even more eye-opening experience. As also told by The Wall Street Journal, a growing number of author frauds are buying their way onto the New York Times Bestseler List and USA Today Bestseller List, including Hugh Howey and Melissa Foster.
Soren Kaplan purchased about 2,500 books through ResultSource, paying about $22 a book, including shipping, for a total of about $55,000, to buy his way onto the bestseller lists. He also paid a few of $20,000 to $30,000 to ResultSource for a total cost of $75,000 to $85,000.
Unlike Soren Kaplan, Joseph Michelli and other authors mentioned in the article, who aren’t wizards at gaming the system and easily got caught when their sales skyrocketed and then plunged, Melissa Foster and Hugh Howey know how to game the system and play every angle.
Hugh Howey was the first to play this game when he starting buying his way onto bestseller lists in 2009. Unlike Soren Kaplan who did a one-time $75,000 – $85,000 book buying campaign for his own $22 books, Hugh Howey priced his books at .99 and had his paid buyers buy them primarily through Amazon.com. This ensured Hugh Howey would quickly become a Kindle Superstar and an author Amazon was sure to start hyping.
As with all things Hugh Howey, there were multiple levels to his fraudulent scheme. He knew not to do a one-time buy or to use only one ResultSource-like company. Instead, he purchased the services of multiple “bestseller marketing service” companies and he used their services multiple times to create steady streams of sales. Meanwhile, he also created demand for his books by buying thousands of paid endorsements, mostly in the form of reviews.
Ultimately, Hugh Howey’s $50,000 buying spree translated into 500,000 sales for the first installment in his Wool series and a movie deal that is sure to make him a multi-millionaire.
In November 2013, Melissa Foster began following in Hugh Howey’s footsteps. Playing the game to not get caught she started buying the services of multiple “bestseller marketing service” companies. Like Hugh Howey, Melissa Foster also buys paid endorsements, mostly in the form of reviews, to help create demand.
By February 2014, Melissa Foster hit pay dirt when her schemes landed her on both the New York Times Bestseler List and USA Today Bestseller List.
How long will scammers like Hugh Howey and Melissa Foster keep at it? Until real readers get fed up and take action.