Thumbs Down Author List

Below is a list of authors about which we have received the largest number of complaints regarding unethical practices or about whom, based on documentation, are the most unethical authors. Every author listed has been identified as using many of the following unethical practices:

1. Sockpuppets – including fake users and identities created by the author, friends of author, or associates of the author for the purpose of promoting the author through reviews, discussions, and other commentary.

2. Paid reviews – including reviews purchased from paid review companies, such as Fiverr.com, GettingBookReviews, Craigslist, and others.

3. Paid endorsements – including endorsements and celebrity endorsements bought from Buysellads.com and others.

4. Traded reviews – including reviews traded between authors whether as favors, kickbacks, referrals, or otherwise.

5. Swapped endorsements  – including endorsements swapped between authors whether as favors, kickbacks, referrals, or otherwise.

6. Compensated reviews – including reviews bought with promises of remuneration or gifts, such as gift cards given to readers for reviews or merchandise give to readers for reviews, including free kindles.

7. Fake fans or street teams – including paid promoters, friends, family and acquaintances who act as fans and are used to create fake buzz for the author.

8. Misrepresented associations – including authors who repeatedly and habitually misrepresent their associations with author friends they praise publicly.

As we update this list from time, be sure to check back periodically. The list begins with the most egregious offenders:

Hugh Howey – Hugh Howey is the only author, based on documentation, identified as using every unethical practice listed above. Hugh Howey is quite possibly the most notorious author fraud, having purchased thousands of reviews and having used paid promotion teams extensively to act as fake fans.

Melissa Foster – Melissa Foster has the dubious distinction of being the queen of fake writing awards and the only author for which we considered creating an all new category: fake awards.

David Dalglish – David Dalglish has the dubious distinction of quite possibly being the most hateful author alive as he regularly purchases reviews to trash other authors.

 

A M Hargrove
A Meredith Walters
Aaron Pogue
Alle Wells
Amanda Hocking
Ann Swann
B V Larson
Bella Forrest
Blake Crouch
C C Cole
Carolyn Arnold
Cassia Leo
Cege Smith
Cheryl Kaye Tardif
Cheryl Kaye Tardiff
Collette Scott
D A Graystone
D Ryan Leask
Daniel Arenson
David A Wells
Debora Geary
Dixie Goode
E L Lindley
Edie Claire
Emma Chase
Erica Stevens
Frederick Lee Brooke
Gail McHugh
H M Ward
Hugh Howey
J S Scott
Jasinda Wilder
Jay Allan
Jennifer Probst
Jessica Sorensen
Jillian Dodd
Joanna Lee Doster
John Locke
K Bromberg
K J Bennett
Karen Vaughan
Kenneth Hoss
Kerry Reis
L J Kentowski
Linda Hawley
Linda S Prather
Lorena Angell
M R Mathias
M Todd Gallowglas
Mallory Monroe
Marni Mann
Mary Campisi
Matthew Mather
Melinda Leigh
Michael G Manning
Pamela Fagan Hutchins
Rachel Dover
Rebecca Forster
Rick Bylina
Rick Soper
Robert Pruneda
Rosie Cochran
Ryk Brown
Sandy Wolters
Stephanie Lisa Tara
T R Harris
Tarryn Fisher

This list may not be reproduced without permission.

 

 

The Epic Fraud of Hugh Howey

Hugh Howey buys fake reviews from Fiverr.com and many other places. In reviewing Hugh Howey’s Amazon reviews, it was easy to spot the many thousands of fake reviews, even with the many deceptive practices reviewers were using to seem legitimate, such as supposed real names and verified purchases.   Because it’s cheaper to buy short reviews, most of Hugh Howey’s fake reviews are often short, about 50 words as this is one of the lowest price points for buying fake reviews. These short fake reviews don’t really say anything about the book. The fake reviews are there only as online endorsements to get people to buy a book.

Because it’s essential that five-star reviews line the first page, real reader reviews are pushed down as fast as possible. Hugh Howey does this by not only buying reviews but by using influencers to get others to write reviews. Hugh Howey relies as much on influencers as he does review-for-hire writers.

The Hugh Howey influencer scam works like this. Hugh Howey provides incentives for friends, family, and associates to promote Hugh Howey. Cash mostly but also mentions in his blog, write ins for discussion groups, promises to recommend to his publisher and agent, and on and on. The job of the influencers is not to talk about Hugh Howey but to get other people talking about and mentioning Hugh Howey.

“The Joneses” movie shows how scams like this work and Hugh Howey is a pro at this scam. If you’ve ever been on a discussion board, on Facebook, on Twitter or anywhere where someone out of the blue works Hugh Howey’s name or his books into the discussion you’ve encountered this scam. The mentions are designed to seem real but are anything but. The mentions are bought and paid for with cash, with promises, and with Hugh Howey being a few levels removed from the scam.

Influencers also are used to get people writing reviews of Hugh Howey books. As most of the influencers have established themselves at major discussion boards and sites like Goodreads and Amazon, it’s easy for them to work their scam to get discussions turned to Hugh Howey and his books. They also try to work Hugh Howey’s name into the discussion title so his name is seen even if you don’t get suckered into participating in the influenced discussion.

The massive fraud of Hugh Howey and how he was outed for fake reviews has been widely talked about. The fraud of Hugh Howey is so massive it doesn’t just involve a few fake review or even a few hundred, it involves thousands of fake reviews.

One of the places Hugh Howey bought fake reviews was from Gettingbookreviews.com, a company outed by the New York Times as a review-for-hire company. According to the New York Times, Gettingbookreviews.com was paid to write 4,531 reviews for authors.  http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?pagewanted=all&_r=0

The massive number of fake reviews for Hugh Howey’s books is staggering and it would seem that a significant portion of his earnings go to buying fake reviews. Even more disturbing is the fact that buying fake reviews isn’t Hugh Howey’s only fraudulent tactic. Fake reviews are just the beginning.

 

What is Amazon Alert?

Amazon alert is a blog created to identify unethical review practices. We’re fed up with the flood of fake reviews everywhere from Amazon to Angie’s List and we’re not going to take it any more. Who are we? We’re a group of readers, including an former Amazon employee, a former marketing executive, and a public school teacher.

Anything written in this blog is the opinion of the blog creators. Our posts are not meant to defame, harass or personally attack any individual or company. However, as journalists, we intend to report what we’ve encountered while investigating fake reviews since 2010. Our promise to readers is that we won’t post anything without  careful research and double-checking the facts.

We invite every reader of this blog to do their own independent research before drawing any conclusions from anything we’ve written.