Hugh Howey hired PR teams to create a media frenzy around the fact that he “sold” a million copies of Wool. As we’ve discussed, Howey reached that number through many scams and schemes but the biggest scheme involved him chopping the completed 500-page Wool into 5 pieces and “selling” each separately, with Wool 1 being only about 50 pages.
After Wool, Howey scaled back the scam and it wasn’t until more recent precipitous declines in sales that he returned to the scheme, publishing Sand 1, Sand 2, Sand 3, Sand 4 and Sand 5 in rapid succession before releasing the full work.
Starting with a completed novel, dividing it up into pieces and publishing the pieces significantly inflates Hugh Howey’s numbers. When these pieces are given away and counted as “sold”, they inflate Hugh Howey’s numbers even more.
To date, the pieces have “sold” several million copies, with fully half of the pieces being given away yet counted as “sold”. Meanwhile, actual sales of the full works, are a tiny fraction of the whole.
The scheme though is so lucrative Howey, his fakes and his associates go after anyone releasing serial fiction, even those legitimately releasing serial fiction as they write, as opposed to Howey’s finishing a novel and then chopping it into pieces to inflate sales numbers.
The odd, derogatory reviews that often become personal attacks on serial fiction writers are easy enough to find. Odder still is that you’ll be hard pressed to find any such reviews of Howey’s piece-meal works. What you’ll find instead are the glowing praises of Howey’s fakes and associates.
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