What is Amazon Alert?

Amazon alert is a blog created to identify unethical review practices. We’re fed up with the flood of fake reviews everywhere from Amazon to Angie’s List and we’re not going to take it any more. Who are we? We’re a group of readers, including an former Amazon employee, a former marketing executive, and a public school teacher.

Anything written in this blog is the opinion of the blog creators. Our posts are not meant to defame, harass or personally attack any individual or company. However, as journalists, we intend to report what we’ve encountered while investigating fake reviews since 2010. Our promise to readers is that we won’t post anything without  careful research and double-checking the facts.

We invite every reader of this blog to do their own independent research before drawing any conclusions from anything we’ve written.